Blogs can be quite a great way to build traffic and leads for your insurance agency. The key is to create relevant and beneficial content that meets the needs of your audience.

How-to articles really are a common approach to engage your insurance agency’s current consumers, as they make them navigate common insurance duties and issues. Examples include showing what type of coverage is available for different types of property as well as how to use self-service portals to make renewal easier.

Customer Posts

Bringing in experts to create about a specific topic in your blog can provide a fresh perspective and add expert to your website. For example , you might question an insurtech company adviser to write a guest post about how insurance technology has helped their business develop.


Adding joy to your insurance agency’s blog page can add a person touch and create trust with readers. Many people a story about mustache insurance or a photo of an office pet, humor is generally a good way to ascertain a connection relating to the brand plus the reader.


Your e-newsletters are another great place to promote your insurance agency’s blog. You can link to the newest posts from the blog within your e-newsletters.

Social media

Using your insurance blog page to drive social media engagement also can help your SEO initiatives. For example , you may share a blog post about how exactly to handle selected types of liability claims about LinkedIn and promote it in your social media web pages.